Bean Buro was tasked with creating a new visitor experience for Kerry Logistics headquarter at a cargo centre in an industrial area of Hong Kong, with the aim of creating an inspiring experience for elite customers through the introduction of contemporary art, while also reflecting the industrial context of the cargo centre.
Bean Buro proposed an exterior art installation piece that also provides an iconic identify for the building. A flock of LED light columns clad in lightweight mesh coloured in a gradient from yellow to orange serve as a subtle reference to the company’s branding. At night, they glow and pulsate in multiple colours to create an interactive and wind-like rhythm. The formation of the flock resulted from the analysis of the company’s logistical bar charts, as well as the movement of both vehicular and pedestrian traffic around the site. The result is a dynamic grid that allows the installation to be appreciated from all approaches and intuitively guides visitors towards the entrance through a subtle increase in height.